Jo’s South is Austin360’s XL cover story!
Austin American Statesman writer Shermakaye Bass has written up a “day in the life” of Jo’s South called:
People-watching on SoCo
“Shermakaye Bass scopes out the social landscape at Jo’s on South Congress for a glimpse of the famous and soon-to-be famous. MORE”
“Any given day is a funky parade at Jo’s Hot Coffee on South Congress Avenue. Its location at the foot of the “SoCo strip” and its layout — open shed seating, walkup-window, tables — make Jo’s perfect for marathon people watching.
It’s one of those places where, throughout the day, life’s rich pageant unfurls, jogging past in sweats, ambling up with dogs, strolling through with babies, buzzing by on scooters, dashing up and away in suits. Musicians and filmmakers chat with geeks and fashionistas; well-heeled tourists sidle up to local characters. Stars of the big and small screen (hello, “Friday Night Lights”) hang out — and sometimes try to hide — here. “
- Photos: Jo’s rich pageant
The Birth of Coffee is a multiplatform, media project consisting of a book, an international photographic exhibition tour and a complementary web site. The goal of the project is to extend the individual’s personal coffee experiences, providing them with an understanding of the many people, places and processes involved in bringing coffee to the table.